The On-Demand Home Services market was valued at USD 5,169 Million in 2023 and is projected to grow to USD 13,478 million by 2030, with a compound annual growth rate (CAGR) of 15.2% from 2024 to 2030.
Pune, Maharashtra, India, 26th Jun 2025 – The On-Demand Home Services Market encompasses industries that provide services such as cleaning, plumbing, electrical repairs, landscaping, and more, available on-demand through mobile apps or websites. Consumers can access these services whenever they need them, significantly enhancing convenience and flexibility.
Southeast Asia has emerged as a remarkable player in the on-demand home services market, experiencing rapid and unique transformations. Unlike the more established markets of North America and Europe, which focus on home cleaning, HVAC maintenance, and wellness services, Southeast Asia is redefining its landscape driven by hyperlocalization, the widespread adoption of mobile-first platforms, and a diverse array of service offerings. This change is propelled by evolving urban lifestyles that increasingly demand various services beyond traditional categories.
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The distinctive nature of Southeast Asia’s trend lies in the wide range of services being sought by consumers. In addition to standard offerings, there has been a surge in lifestyle-oriented services, including at-home nail and massage treatments, as well as more specialized tasks like furniture assembly, AC repair, pest control, and tutoring. Local digital platforms have developed feature-rich, localized applications, incorporating geolocation-based real-time booking, integrated payment systems, multilingual support, and live tracking. Currently, over 69% of bookings occur through smartphone apps, with nearly 61% of users relying on live tracking and app notifications. Notably, even Tier-2 and Tier-3 cities are exhibiting significant adoption rates, increasing by around 46% and marking a move beyond capital metropolitan areas.
Another notable trend in the region is the aggregation of hyperlocal services. Companies such as Everyworks in Malaysia and similar players in the Philippines are thriving by customizing offerings to align with local cultural norms, pricing expectations, and trust dynamics, which are often overlooked by global platforms. These regional players aim to bridge the divide between modern digital conveniences and traditional community trust, fostering a sense of comfort for both users and local service providers.
Moreover, Southeast Asia is experiencing a rising trend in service bundling and subscription models, addressing the needs of busy households seeking ongoing maintenance options rather than one-off services. Similar to global trends, subscription-based models are gaining traction, but in Southeast Asia, such strategies are paired with aggressive promotional initiatives via social media channels, referral bonuses, and app-centric cashback campaigns, enhancing user engagement.
The investment landscape in Southeast Asia reflects these trends, with a significant influx of venture capital and M&A activities targeting both startups within the home services sector and cross-sector partnerships that integrate hospitality, home maintenance, and personal wellness. These collaborations enable platforms to scale rapidly, using tactics reminiscent of bicycle-style takeovers. In conclusion, Southeast Asia represents a unique case in the global on-demand home services market, merging technological advancement with hyperlocal cultural insights and serving as a mobile-first society eager for diverse offerings. This dynamic environment positions the region as a key player rewriting the narrative in the global on-demand economy.
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A significant recent development in the on-demand home services market is the rapid integration of AI tools by blue-collar service providers, which is fundamentally changing the operations of professionals such as plumbers, electricians, HVAC technicians, and handymen. These advancements not only enhance operational efficiency yielding an average time savings of four hours per week but also enrich the overall customer experience by facilitating quicker response times, automated reminders, and more personalized interactions. Importantly, the accessibility of these tools is increasing, with AI-driven plans available starting at around US$59 per month, which allows even solo contractors and small teams to access advanced digital capabilities.
As AI tools become more user-friendly and integrated into standard service platforms, their adoption is evolving from a niche advantage to a core industry standard. This movement is not solely focused on optimizing internal workflows; it is also empowering home service professionals to elevate their professionalism and scalability within a competitive marketplace. By alleviating administrative burdens and enhancing responsiveness, AI enables service providers to concentrate more on delivering quality services on-site. Consequently, the on-demand home services market is experiencing a subtle technological revolution, where AI supports not just backend operations but also acts as a catalyst for customer satisfaction and business growth. Service providers that embrace these innovations are thus better positioned to succeed in an industry where speed, convenience, and trust are critical.
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